[Ord. No. 4762, 10-2-2023]
1.
The purposes of these sign regulations are:
a.
To encourage the effective use of signs as a means of communication
in Rolla;
b.
To maintain and enhance the aesthetic environment and the City's
ability to attract sources of economic development and growth;
c.
To promote pedestrian and traffic safety;
d.
To minimize the possible adverse effect of signs on the enjoyment
and economic value of nearby public or private property;
e.
To preserve the right of free speech and expression; and
f.
To enable the fair and consistent enforcement of these restrictions.
2.
When the word "sign" or "signs" is used in this Division it may also
be referring to patio furniture, merchandise, and decorations.
3.
Where this Division is silent, or where the rules of this Division
do not provide a basis for concluding that a sign is allowed, said
sign is therefore prohibited.
4.
BANNER
CHANGEABLE COPY SIGN
a.
b.
ELECTRONIC MESSAGE CENTER OR SIGN (EMC)
FEATHER FLAGS (Also known as advertising flags, flag banners,
swooper flags, flutter flags, blade flags, sail flags, bow flags,
or tear drop flags)
FLAG
FLASHING SIGNS
FREESTANDING SIGNS
a.
b.
c.
FRONTAGE, BUILDING
FRONTAGE, PROPERTY
ILLUMINATED SIGN
ILLUMINATION
a.
b.
INFLATABLE SIGN
INTERNAL SIGNS
MECHANICAL MOVEMENT SIGN
MURAL
OFF-PREMISES SIGN (Also known as a third-party sign, billboard,
or outdoor advertising)
ON-PREMISES SIGN
PERMANENT SIGN
PORTABLE SIGN
a.
b.
PREMISES
PROJECTING SIGN (Also known as a blade sign)
REVOLVING SIGN
ROOF SIGN
SIGN
SIGN AREA OR FACE
a.
b.
c.
d.
e.
f.
g.
SIGN COPY
SIGN HEIGHT
a.
b.
SIGN TYPES
SNIPE SIGN (ALSO KNOWN AS BANDIT SIGN)
STRUCTURAL ALTERATION
TEMPORARY SIGN
VEHICULAR SIGN
WALL SIGN (Also known a fascia sign, parallel wall sign, or
band sign)
ZONING DISTRICT, NON-RESIDENTIAL
ZONING DISTRICT, RESIDENTIAL
The following definitions apply to this Section of the Zoning Code:
Any cloth, bunting, plastic, paper, or similar non-rigid
material attached to any structure, staff, pole, rope, wire, or framing
that is anchored on two (2) or more edges or at all four (4) corners,
or by one (1) edge when not on a pole or staff. Banners do not include
flags.
A sign with the capability of content change by means of
manual or remote input, includes the following types:
MANUALLY ACTIVATEDChangeable sign whose message copy or content can be changed manually on a display surface.
ELECTRICALLY ACTIVATEDChangeable sign whose message copy or content can be changed by means of remote electrically energized on-off switching combinations of alphabetic or pictographic components arranged on a display surface.
An electrically activated changeable sign whose variable
message and/or graphic presentation capability can be electronically
programmed by computer from a remote location. EMCs typically use
light emitting diodes (LEDs) as a lighting source. Any reference to
EMC also refers to electrically activated changeable copy signs.
These advertising tools come in the form of a long, narrow,
lightweight canvas or other non-rigid material that is attached to
a flexible pole (generally) that can be placed into the ground or
attached to a weighted stand that allows them to be portable. The
shape of the canvas usually resembles a feather or tear drop or a
sail with its long side attached to the pole and perpendicular to
the ground. Feather flags are temporary in nature and do not include
flags or banners.
Any sign printed or painted on cloth, plastic, canvas, or
other like material with distinctive colors, patterns, or symbols
and is attached to a pole or staff and anchored along only one (1)
edge or supported or anchored at only two (2) corners.
Signs whose illumination is characterized by a repetitive
cycle in which the period of illumination is either the same as or
less than the period of non-illumination. Generally, a message is
continuously repeated, with the sign used as an attention-getting
device.
A sign supported by structures or supports that are placed
on, or anchored in the ground; and that is independent and detached
from any building or other structure. The following are subtypes of
freestanding signs:
GROUND SIGN (Also known as monument sign)A sign permanently affixed to the ground at its base, supported entirely by a base structure, and not mounted on a pole or attached to any part of a building.
POLE SIGNA freestanding sign that is permanently supported in a fixed location by a structure of one (1) or more poles, posts, uprights, or braces from the ground and not supported by a building or a base structure. This definition includes pylon signs.
TEMPORARY FREESTANDING SIGNA freestanding sign that is not anchored in the ground or supported by a structure that is anchored in the ground or a freestanding sign that is easily removed from the ground by hand, such as h-frame lawn signs. This type of sign does not include balloon signs, inflatable signs, feather banners, sandwich board signs, vehicular signs, animated/electronic signs, mechanical movement signs, or revolving signs.
The length of an exterior building wall or structure of a
single premises along the public's rights-of-way.
The length of the property line(s) of any single premises
along a public street. When the word "frontage" is used alone, it
refers to property frontage.
A sign with electrical equipment installed for illumination,
either internally illuminated through its sign face by a light source
contained inside the sign or externally illuminated by a light source
aimed at its surface.
A source of any artificial or reflected light, either directly
from a source of light incorporated in, or indirectly from an artificial
source.
EXTERNAL ILLUMINATIONArtificial light, located away from the sign, which lights the sign, the source of which may or may not be visible to persons viewing the sign from any street, sidewalk, or adjacent property.
INTERNAL ILLUMINATIONA light source that is concealed or contained within the sign and becomes visible in darkness through a translucent surface. Message center signs, digital displays, and signs incorporating neon lighting shall not be considered internal illumination for the purposes of this Chapter.
A sign that is an air-inflated object, which may be of various
shapes, made of flexible fabric, resting on the ground or structure
and equipped with a portable blower motor that provides a constant
flow of air into the device.
Any on-premises sign located entirely within a building.
A sign having parts that physically move rather than merely
appear to move as might be found in a digital display. The physical
movement may be activated electronically or by another means, but
shall not include wind-activated movement, such as used for banners
or flags. Mechanical movement signs do not include digital signs that
have changeable, programmable displays.
A graphic which is painted directly to a wall or surface
of a building.
An outdoor sign that contains a message or messages that
directs attention to a specific business, product, service, event
or activity, or other commercial or non-commercial activity, or contains
a non-commercial message about something that is not sold, produced,
manufactured, furnished, or conducted on the premises upon which the
sign is located.
A sign that contains a message or messages and design that
relates to an individual business, profession, product, service, event,
point of view, or other commercial or non-commercial activity sold,
offered, or conducted on the same property where the sign is located.
A sign attached or affixed to a building, window, or structure,
or to the ground in a manner that enables the sign to resist environmental
loads, such as wind, and that precludes ready removal or movement
of the sign and its intended use appears to be indefinite.
Portable signs are signs that are designed to be transported
or moved and not permanently attached to the ground, a building, or
other structure. The following types of signs are portable signs.
SANDWICH BOARD SIGN (Also known as A-frame sign)A type of freestanding, portable, temporary sign consisting of two (2) faces connected and hinged at the top and its message is targeted to pedestrians. Includes a board sign on a stand instead of hinged.
VEHICULAR SIGNA sign affixed to a vehicle in such a manner that the sign is used primarily as a stationary advertisement for the business on which the vehicle sits or is otherwise not incidental to the vehicle's primary purpose.
The lot or lots, plots, portions, or parcels of land considered
as a unit for a single use or development, whether owned or leased.
A building-mounted, double-sided sign with the two (2) faces
generally perpendicular to the building wall. Signs and banners that
hang from a canopy, awning, or roof shall be considered projecting
signs.
A sign which revolves in a circular motion; rather than remaining
stationary on its supporting structure.
A sign mounted on the main roof portion of a building or
on the uppermost edge of a parapet wall of a building and which is
wholly or partially supported by such building. When permitted, a
roof sign will be considered a wall sign for the purpose of calculating
maximum sign area.
Any device, structure, fixture, painting, emblem, or visual
that uses words, graphics, colors, illumination, symbols, numbers,
or letters for communicating a message. A sign includes the sign faces
as well as any sign supporting structure
The area of a sign enclosed by the perimeter upon which sign
copy is placed. The computation details are described below:
Where the sign consists of individual letters, designs, or symbols
that are attached individually and directly upon a wall without a
change in color or appearance of the surface background, the area
shall be that of the smallest rectangle which encompasses all of the
letters, designs, and symbols.
In the case of panel or cabinet type signs, the sign area shall
include the entire area of the sign panel or cabinet upon which the
sign copy is displayed or illustrated, but not open space between
separate panels or cabinets.
In the case of sign copy enclosed within a painted or illuminated
boarder, or displayed on a background contrasting in color with the
color of the building or structure, the sign face shall comprise the
area within the contrasting background, or within the painted or illuminated
border.
Only one (1) side of a double-sided sign shall be considered
when determining the sign area if the faces are equal in size and
the interior angle formed by the faces is zero degrees (0°).
Where the faces of a double-sided sign are not equal in size,
but the interior angle formed by the faces is zero degrees (0°),
the larger sign face shall be used as the basis for calculating sign
area.
When the interior angle of a double-sided sign formed by the
faces is greater than zero degrees (0°), all sides of such sign
shall be considered in calculating the sign area.
The sign area for signs that are (or include) a three-dimensional
object is calculated as the sum of two (2) adjacent vertical faces
of the smallest cube encompassing the sign or object.
The letters, figures, characters, representations, pictures
or wording on a sign, including any identification, description, symbol,
trademark, object, design, logo, illustration, or device comprising
the content or message of a sign; or any emblem or painting designed
to advertise, communicate, identify, or convey information.
The vertical dimension of a sign. The computation details
and relevant regulations are as follows:
Sign height shall be measured as the distance from the highest
portion of the sign to the mean finished grade of the street closest
to the sign. In the case of a sign located greater than one hundred
(100) feet from a public street, height shall be measured to the mean
grade at the base of the sign.
Clearance shall be measured as the smallest vertical distance
between finished grade and the lowest point of the sign, including
any framework or other structural elements that project from the wall.
Signs are divided into various types of signs. Signs may
be a permanent sign or a temporary sign. A sign may be an on-premises
sign or an off-premises sign. A permanent sign may be a wall sign,
a freestanding sign, a roof sign, an EMC, or a projecting sign. A
temporary sign may be a portable sign or a banner. Signs can also
be classified by their characteristics, such as a flashing sign or
an illuminated sign.
A sign tacked, nailed, posted, pasted, glued, or otherwise
attached to trees, poles, stakes, fences, public benches, streetlights,
or other objects, or placed on any public property or in the public's
rights-of-way or on any private property without the permission of
the property owner.
Any alteration to the structure which supports a sign, including
the foundation and support poles. Such definition does not include
replacement of the sign cabinet, sign boards, supports for the sign
boards, or routine maintenance.
A sign that cannot be defined as a permanent sign.
A vehicle or mechanical contraption that has signage integrated
or attached and is situated such that it cannot be considered to be
a freestanding sign; and not including operable vehicles primarily
and actively used for business purposes and/or personal transportation.
A building-mounted sign, which is either attached to or displayed
on an exterior wall in a manner parallel with the wall surface. A
sign or banner installed on a roof, eave, canopy, or awning in a manner
parallel with the structures surface is also considered a wall sign.
See projecting signs for signs that hang from such structures.
C-1, C-2, C-C, M, and P Districts.
R-1, R-2, U-R, R-3, and R-4 Districts.