This chapter regulates signs that are visible from the right-of-way
and from beyond the property where erected. These regulations balance
the need to protect the public safety and welfare, the need for a
well-maintained and attractive community, and the need for identification,
communication and advertising for all land uses. The regulations for
signs have the following specific objectives:
A.
To ensure
that signs are designed, constructed, installed and maintained so
that public safety and traffic safety are not compromised. The intent
is to regulate the number, location, size, type, illumination, and
other physical characteristics of signs within the City;
B.
To advance
the goals and the policies for signs identified in the Comprehensive
Plan;
C.
To maintain,
enhance and improve the aesthetic environment of the City, including
its scenic and rural character consistent with the purpose of each
zoning district, by preventing visual clutter that is harmful to the
appearance of the community, protecting vistas and other scenic views
from spoliation, and prevent and reducing commercialism in noncommercial
areas;
D.
To reflect
and support the desired character and development patterns of the
various zones;
E.
To allow
for a variety in number and type of signs in commercial zones while
preventing signs from dominating the visual appearance of the area;
and
F.
To ensure
that the constitutionally guaranteed right of free speech is protected.
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This chapter establishes a permit procedure, and defines the
duties of city authorities in administration and enforcement of these
regulations, and does not seek to regulate every form and instance
of visual communication that may be displayed anywhere within the
jurisdictional limits of the City. It is intended to regulate those
forms and instances related to structures or uses of property that
are most likely to meaningfully affect one or more of the purposes
set forth above.
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Permits are required for signs that are not exempt as listed in Section 9.44.020.
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(Ord. 140, 1991; Ord. 73E § 3.010(1), 1992; Ord. 175, 1995; Ord. 360 § 1, 2019)







